If there’s anything I’ve learned over the years, it’s that the internet is worse than the school playground. During the climax of the Super Bowl celebrations on Sunday, Apple boss Tim Cook decided to capture the electric atmosphere by taking a photo and sharing it on his Twitter.

Here’s the photo:

Yeah, it looks pretty awful doesn’t it? But, it looks awful because it was taken on the spur of the moment, therefore Cook didn’t have time to prepare it properly and keep his hand steady.

Yeah, it looks pretty awful doesn’t it? But, it looks awful because it was taken on the spur of the moment, therefore

That didn’t stop the internet from having a bit of fun as the Apple boss’s expense. As well as filling Twitter up with funny comments such as “ Photo taken with iPhone 7 “, pictures such as the ones below started emerging:

We can imagine that conversation was a bit awkward on Monday morning at Apple HQ.